Wednesday, May 11, 2005


Michael Heistand's take on the impact of the NHL player's strike

Michael Heistand wrote a column for USA Today on the fact that ESPN's ratings are no worse since replacing NHL games with other things (such as some sports star bowling show). It must be tough on the best hockey players in the world to know that the ratings they generate are no better than those of women's softball.

His article quotes NHL spokeswoman Bernadette Mansur as saying "the point is not about the ratings."

Heistand then makes the exceptionally apropos observation that "When leagues or networks say ratings are not really the point, they're usually talking about unflattering ratings." That's how journalism is done.

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